FatLand, Part II: The Early Days

It was our own show. And we didn’t even have to pitch it.  All it took, seemingly, was one sympathetic and enthusiastic exec.  She piloted it through the maze of offices and boards.

We knew, of course, that one of the main selling points of the show was that myriad companies were looking forward to selling heaven-knows-what brands of diet pills and smart meals and even -the ultimate clunker/clinker- body-changing surgery.  We decided that for the sake of getting the show on, we would have to live with this.

The entire concept of the show itself was exquisitely, heartrendingly, kneebendingly simple.

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